EO spam is a cancer on the internet, and those who engage in it shouldn’t be trusted. People who use RSS aggregators to scrape topical content and repost it verbatim for their SEO spamming purposes are just the worst sort of people. And don’t get me started on dissertation writing services. If you’re reading this on a website other than LMGMBlog, report the site to Google as SEO spam, close the window, and notify me at my Gmail address (theluisgarcia).
See what I did there? According to Internet Wisdom, websites such as the one that copied an entire blog article of mine yesterday use underhanded SEO (Search Engine Optimization) methods to game the search-engine system and give them high page rankings. If they manage to appear on the first page of Google results for a topic like “dissertation writing services,” for example, they’ll get tons of traffic to their page, which will drive up the numbers of “eyeballs” and “clickthroughs” on their ads, while perhaps also allowing them to sell some snake oil to the more gullible visitors.
To build content and generate incoming links to the site, the administrators of these sites often use programs that aggregate RSS feeds (from blogs, newspapers, etc) and scan them for particular keywords and/or other characteristics. When the desired conditions are met, this program “scrapes” the entire post from the RSS feed and reproduces on their own site. They’ll often include a link (hidden at the bottom of the page) which points to the original article. This will usually create a “pingback” or “trackback” on the original blog, which creates a link from the original source to the copied article on the new spam site. Now, they’ve got many pages, a lot of content, and a growing set of both outgoing and incoming links. All of these are things that Google’s search engine measures when it creates its page rankings, and thus this mostly useless and ad-smeared website crawls up to the top of Google’s search results.
So, all of my first paragraph is going to appear in the RSS summary of this article, with several keywords that will hopefully trigger RSS aggregators for “SEO”, “RSS Aggregators,” and “Dissertation Writing Services.” My hope is that, since many of them seem to have automated content-scraping, this’ll result in a post that undermines some of their own purposes.
In any case, I’ve adjusted my RSS feed to only post summaries instead of full articles, and I’ll be back to writing about my dissertation soon!